To scale your online business, you can either expand in your current market or explore new ones. While sticking with your current market has benefits, significant gains often require exploring new opportunities like Noon Seller Lab or Noon Partners.
On the other hand, going into a new market is simultaneously a risky and exciting prospect. But if rightly pulled off, it can truly pay off. If you have decided to go big with foraying into a new marketplace, then the Middle East is an option worth considering. To begin with, it is one of the biggest consolidated marketplaces on the continent.
Moreover, consumer buying power in the region is also one of the highest, even in the global index. Lastly, the Middle East is not brimming with the e-commerce competition you experience at home. No matter if you are new and inexperienced, the odds are in your favor if you enter the market while taking the right steps (in which Importers of Record are going to play a significant role).
Let’s pick the UAE as your destination in the Middle Eastern region. You can sell directly to consumers in the Emirates. Managing expansion can overwhelm small and medium-sized stores due to limited resources. To enter the UAE market without stretching your budget or exhausting your team, consider using Noon Seller Lab or Noon Partners.
Noon is a large e-commerce platform like Amazon. It won’t be wrong to call it the Middle Eastern Amazon. There are various reasons why you should enter your prospective Middle Eastern Market through Noon Seller Lab / Noon Partners instead of taking a solo flight.
1) Good Market Reputation and Online Footprint
To succeed in a new market, an online store needs a strong reputation and customer trust. Middle Eastern customers are particularly cautious and prefer established vendors. To avoid the struggle of building a reputation from scratch, start with Noon Seller Lab or Noon Partners.
Noon ranks 14 in the UAE. It falls in the top 50 most visited websites all across the Middle East. This shows that it has become a household name among consumers in the region. On the other hand, the website of your online retail store can’t get into the top 500 even if you can pull off a successful online marketing stint.
So, Noon Seller Lab / Noon Partners—a $1-billion e-commerce platform— can give you the kickstart you need. Importers of Record can help you in entering the Noon Seller Lab / Noon Partners. How? We will discuss this in the later section of the blog.
2) No Infrastructure, No On-Ground Staff Needed
Gone are the days when businesses needed to establish a whole setup for entering a new nationwide market. From establishing offices and warehouses to hiring local staff and sending your managers and supervisors to the region, adding a new country to your market is no mean task. That’s the reason why it was always large conglomerates and state-owned companies that dared to go overseas.
Internet and e-commerce have changed these dynamics altogether. Now you don’t need to be Fortune 500 to start your operations in new countries. You can do it without spending a single buck on establishing any infrastructure or investing in human resources.
Let’s take the example of Noon.com, it allows you to use its warehouses and extensive operational setup to scale up your business. You don’t need to pay hefty depot rants in Emirates if you are using Fulfilled by Noon. It works similarly to FBA, where you need to send your products to Amazon, and it takes care of the rest— from packing to shipping.
Similarly, you also don’t need to hire country representatives to work on Noon Sellers Lab. If you are working with any good e-commerce IOR Importer of Record, you don’t need to worry about communication with Noon representatives.
You can access the Middle Eastern market without a physical presence by selling through Noon and using an experienced seller IOR. The costs for Noon Seller Lab / Noon Partners and IORs are much lower than setting up your supply chain.
3) More Effective and Streamlined Promotions Through Noon Seller Lab / Noon Partners
Marketing in a new market often yields minimal results if you use the same budget as in your home market. Noon Seller Lab / Noon Partners can help by providing significant exposure at a fraction of the cost. Your products will be listed in the relevant category and gain additional visibility through related product recommendations on the site.
Reaching out to potential consumers this way is better than spending money on aggressive and counterproductive marketing like pop-up ads.
4) Ease of Use for Noon Seller Lab / Noon Partners
Selling your products through Noon Seller Lab / Noon Partners is as easy as it gets. The e-commerce platform has made sure that you don’t snub their services because of its complexity and red-tapping. Anyone can become a seller on Noon within 48 hours no matter where they are originally operating from. Similarly, the payment process is also quite hassle-free. You can receive your revenue every week without any delays and deferred payments.
With such smooth sailing on Noon Seller Lab / Noon Partners, you don’t need to hire even a single person to deal with the matters at Noon Seller Lab / Noon Partners’s end. You can easily blend that into your multitasking.
All things considered, selling and scaling through Noon Sellers lab only entail benefits for any small and medium online enterprise. You can churn profits in places where you don’t have any physical presence or earlier business connections. But to have a winning liaison between your business and Noon Seller Lab / Noon Partners, you need to take in the proficiency of an expert e-commerce IOR Importer of Record. Keep in mind that all the benefits of operating through Noon Seller Lab / Noon Partners are valid as long as you are working with a seasoned Importer of Record. There are multiple reasons why such is the case.
The Lift up the Entire Burden of Import
Yes, Fulfillment by Noon ensures great inventory management and delivery systems. But to avail of this facility, you need to make sure that your products are present in Noon’s warehouses. In other words, importing products that you sell and delivering them to Noon fulfillment centers is your job. A seasoned Importer of Record can do this job for you.
Work with an Importer of Record who has ample experience working on the ports located in the Middle East. This way, you can rule out all the possible shipment delays.
They Can Act as a Seller on Your Behalf Through Noon IOR Importer of Record
Noon wants companies to be registered in the UAE, the KSA, or Egypt with a valid trade license to avail of its Seller Lab’s services. Similarly, there are many requirements that you need to fulfill concerning the country (Egypt, Jordan, etc.) you want to work in. You can certainly register your business in Middle Eastern countries. However, you can’t avoid the long-drawn-out red-tapping it entails.
If you want to focus on your core business with undivided attention, then you can work with Seller IORs. You can even find a specialist Noon IOR Importer of Record that has seller access on the platform and can sell products on your behalf. In other words, you won’t have to get into any documentation process to operate through the Seller Lab if you are working with a Noon IOR Importer of Record.
To sum it all up, a seller IOR can facilitate your entry into the Noon Seller Lab / Noon Partners, and from there, you can scale up your business across the length and breadth of the Middle Eastern e-commerce market.
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